Question: 1. Are Amazons reasons for going into global markets proactive or reactive? 2. Considering the behavioral perspective of the internationalization of the firm discussed in

1. Are Amazons reasons for going into global markets proactive or reactive?

2. Considering the behavioral perspective of the internationalization of the firm discussed in class, what are the key criteria Amazon uses to choose new international markets?

3. Does Amazon face much competition in global markets, or do competitors pose a real challenge?

4. What is the initial mode of market entry Amazon uses, as represented in these articles; that is, how does their method of moving into new markets relate to the organizational forms in the slide deck about internationalization? Be specific and discuss the pros and cons of the form youve identified in the context of Amazon.

5. If Amazon were to follow the expected path of internationalization, based on the theory, what would its mode of entry be? Why? Is this what the article(s) indicate it does?

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