1. As a future Hospitality/Tourism Industry Practitioner, discuss why you should study marketing. 2. Marketing can...

 

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1. As a future Hospitality/Tourism Industry Practitioner, discuss why you should study marketing. 2. Marketing can be defined in many ways. In your own words, describe marketing to someone who is not familiar to it. 3. Visit the Web site of a hotel chain. What does the Web site do to make the product tangible for the customer? Does anything in the site deal with the characteristic of perishables, for example, specials at some of the properties? 4. Visit the Web site of a tourism destination; it can either be a city or be a country. Explain how the site provides tangible evidence relating to the experiences a visitor to the destination can expect. 5. Choose a restaurant, club, or hotel you feel is designed for one of the generations (e.g., baby boomers generation X, echo boomers). After doing some research on the generation, state what the business you chose has done to cater to its target generation. 6. On the internet, find how ecotourism is being used to attract tourists by different organization. 7. Think about the shopping area near your campus. Assume that you wish to start a business here and are looking for a promising opportunity for a restaurant or any travel businesses. a. Is there an opportunity to open a distinctive and promising business? Describe your target market and how you will serve it differently than current businesses do. b. What sort of marketing mix would you use for your business? 8. An advertising agency president says, "Perception is reality." What does he mean by this? How is perception important to marketers? 9. Discuss when the family can be a strong influence on buying behavior regarding the choice of restaurants. 10. Talk with persons who travel for business. Ask them if they can choose their own hotel and airline when they travel for their company. If they can choose their own hotels and airlines, ask if they have any restrictions or guidelines. If they are not able to choose their own hotels and airlines, ask if they have any input into where they stay. How would this information help you market travel products to their organization? Explain 11. Go to the Web site of a major brand of hospitality or travel company. Explain how it appeals to different segments through the Web site. Give specific examples." 12. Use a product from the hospitality or travel industry to explain the following terms (provide an example in your explanation): (a) facilitating product, (b) supporting product, and (c) augmented product. 13. Explain why people are willing to pay more for branded products than for unbranded products. What does this tell you about the value of branding? 14. Discuss the possible ways that marketing techniques can be used by human resources managers. 15. Discuss how you think technology will change distribution channels in the hospitality and travel industries over the next five years. 16. Present a sample of a hospitality or travel company's sales promotion. What do you think is the objective of the sales promotion? Do you think it will accomplish its objectives? What do you think is the most interesting or intriguing part about the sales promotion? Should it be continued? Why ow why not? What are some of the negatives associated with this sales promotion, and with sales promotions in general? 1. As a future Hospitality/Tourism Industry Practitioner, discuss why you should study marketing. 2. Marketing can be defined in many ways. In your own words, describe marketing to someone who is not familiar to it. 3. Visit the Web site of a hotel chain. What does the Web site do to make the product tangible for the customer? Does anything in the site deal with the characteristic of perishables, for example, specials at some of the properties? 4. Visit the Web site of a tourism destination; it can either be a city or be a country. Explain how the site provides tangible evidence relating to the experiences a visitor to the destination can expect. 5. Choose a restaurant, club, or hotel you feel is designed for one of the generations (e.g., baby boomers generation X, echo boomers). After doing some research on the generation, state what the business you chose has done to cater to its target generation. 6. On the internet, find how ecotourism is being used to attract tourists by different organization. 7. Think about the shopping area near your campus. Assume that you wish to start a business here and are looking for a promising opportunity for a restaurant or any travel businesses. a. Is there an opportunity to open a distinctive and promising business? Describe your target market and how you will serve it differently than current businesses do. b. What sort of marketing mix would you use for your business? 8. An advertising agency president says, "Perception is reality." What does he mean by this? How is perception important to marketers? 9. Discuss when the family can be a strong influence on buying behavior regarding the choice of restaurants. 10. Talk with persons who travel for business. Ask them if they can choose their own hotel and airline when they travel for their company. If they can choose their own hotels and airlines, ask if they have any restrictions or guidelines. If they are not able to choose their own hotels and airlines, ask if they have any input into where they stay. How would this information help you market travel products to their organization? Explain 11. Go to the Web site of a major brand of hospitality or travel company. Explain how it appeals to different segments through the Web site. Give specific examples." 12. Use a product from the hospitality or travel industry to explain the following terms (provide an example in your explanation): (a) facilitating product, (b) supporting product, and (c) augmented product. 13. Explain why people are willing to pay more for branded products than for unbranded products. What does this tell you about the value of branding? 14. Discuss the possible ways that marketing techniques can be used by human resources managers. 15. Discuss how you think technology will change distribution channels in the hospitality and travel industries over the next five years. 16. Present a sample of a hospitality or travel company's sales promotion. What do you think is the objective of the sales promotion? Do you think it will accomplish its objectives? What do you think is the most interesting or intriguing part about the sales promotion? Should it be continued? Why ow why not? What are some of the negatives associated with this sales promotion, and with sales promotions in general?

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Marketing is a critical component of any hospitality or tourism business Without a sound marketing strategy businesses will struggle to reach their target audiences and achieve their desired results A... View the full answer