1. . As a marketing manager, why is it important to recognise the difference between the seller' s and the buyer' s perspectives on pricing?

2. In today' s economy, personal selling has evolved to take on elements of customer service and marketing research. Why is this the case?

3. Explain the different types o f formal controls used by managers. In your discussion, explain how each type of control affects marketing implementation.

4. Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?

5. Discuss the strategies that can be used to enhance and maintain customer relationships. Identify the key advantages and disadvantages of each strategy, as well as examples of the marketing tactics that may be used.

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1 Recognizing the difference between the sellers and the buyers perspectives on pricing is important for a marketing manager because it helps in setting a pricing strategy that is attractive to custom... View the full answer