1. As a simple review, find at least two examples of each cross-effect among the five Ps, either in this book or in some other resource. 2. Using an example from a current sport organization, illustrate the effects of price on the remaining four Ps. Describe scenarios that demonstrate both positive and negative effects. 3. In your estimation, does one of the frve Ps have greater cross-effect than the others? Price perhaps? Provide examples to defend your position. 4. Describe which of the future predictions outlined in this chapter you either agree or dizagree with, and then make your own predictions. What did we miss? What are some of the most important trends you believe will affect sport marketing in the next five to 10 years