1. As an Austrian-Thai company, Red Bull has done a remarkable job of positioning itself internationally by coming across as a local company in every country where Red Bull is sold. Would you be more or less likely to buy Red Bull knowing the brand is Austrian but with a strong Thai influence? Does it generally matter to consumers where a product originates from?

2. Worldwide, Red Bull has the highest market share of all energy drinks, with more than 6 billion cans sold annually (that's almost one can for every person worldwide). So, either you drink Red Bull, or your friend does! Does the sheer number of Red Bull cans soldbasically its popularitymake you more or less interested in supporting the product with your purchase?

3. Red Bull mass markets its products in a unique way. To support the company's international business strategy, Red Bull hosts a number of extreme sporting events. Personally, how reachable are you as a customer via these extreme sporting events, or does it even matter? Some marketers believe that just knowing the "brand myth" and Red Bull "legend" is enough to make people buy the product. Do you agree or no, and why?"

Answer rating: 100% (QA)

1 Red Bulls Dual Identity AustrianThai Influence Advantages Unique Selling Proposition Red Bulls blend of Austrian and Thai influences can create a unique selling proposition USP that sets it apart fr... View the full answer