Question: 1. As explored in your first lecture, the term The Marketing Concept refers to: a. Gratifying customer needs, predictably, in a driving environment b. Satisfying

1. As explored in your first lecture, the term The Marketing Concept refers to: a. Gratifying customer needs, predictably, in a driving environment b. Satisfying customer needs, profitably, in a dynamic environment c. Meeting customer needs, precisely, in a changing environment d. Identifying customer needs, accurately, in a progressive environment

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