1. As we discussed, the Customer Satisfaction Score (CSat Score) measures how happy or satisfied customers are with your product or service. Nowadays the CSat score is mostly measured through ratings found on social media and online review sites such as Google reviews. You are the marketing manager for, Scentable Wick, a company that manufactures and sells scented soy candles. The CSat score for your vanilla candle has held steady for the last six months at 9 on a 10-point scale. However, the CSat score for your vanilla raspberry candle has only increased by one point from 6 to 7. Discuss in a minimum of two well-developed paragraphs how you could leverage the high CSat score for your vanilla candle to boost the CSat score for your vanilla raspberry candle. Focus your efforts on social media channels and Google ads. 2. The Net Promoter Score (NPS) measures customer loyalty. As the marketing manager for Scentable Wick, and through your customer analytical analysis you know that the NPS for your company has held steady at 90/100 for the last fiscal year meaning the majority of your customers are loyal and considered promoters of your company and product. In a minimum of two well-developed paragraphs, discuss how you would leverage the strong NPS to attract new customers