Question: 1) Assess Accors current distribution strategy. What is the value of the OTA relationship to the company and should it continue to work with this

1) Assess Accors current distribution strategy. What is the value of the OTA relationship to the company and should it continue to work with this channel? How should Accor manage this channel relationship?

2) What does Room Key add to the distribution strategy> Is it a good distribution partner for Accor? Why or why not?

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