Question: 1. Assess the factors that affect customer satisfaction; 2. Explain the definition of customer value; 3. Discuss how to maximize customer satisfaction and value; 4.

1. Assess the factors that affect customer satisfaction;

2. Explain the definition of customer value;

3. Discuss how to maximize customer satisfaction and value;

4. Analyze the concept and importance of relationship marketing to the marketer; and 5. Evaluate the concept of customer retention.

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