Question: 1. Assess the information needed to identify and select target markets. 2. Distinguish between demographic, psychographic, geographic, behaviour- response, and direct segmentation variables. 3. Explain

1. Assess the information needed to identify and select target markets. 2. Distinguish between demographic, psychographic, geographic, behaviour- response, and direct segmentation variables. 3. Explain the concept of positioning and its role in developing marketing Communications strategy. 4. Discuss four ways a business can project its image 5. Discuss the three basic pricing strategies

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