Question: 1. Assessing a startup value based on the value of balance sheet items (at the time those entered the balance sheet) is an example of:

1. Assessing a startup value based on the value of balance sheet items (at the time those entered the balance sheet) is an example of:

Book Value

Liquidation Value

Replacement Value

2. In 2015, a fledgling watch company bought the rights to the brand name Shinola (which was a turn of the century shoe polish brand). For this company, the rights to the Shinola brand name is an example of what kinds of key resource: Human Capital Financial Capital Intellectual Capital

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