1 Assume you are the business analyst hired by the owner of Gift Co. to assist in the planning of the e-commerce website. Your initial task is to conduct e-commerce market research to determine the feasibility of the e-commerce website to Gift Co.. Market research allows a company to determine the viability of a product or service by gathering information about the needs and preferences of its potential customers. Provide a detailed discussion on the types of e-commerce/e-business market research that can be conducted.

2 Assuming the same role of business analyst, the next task entails you to formulate and e-business strategy for Gift Co. Discuss the steps you will follow to create an affective e-business strategy for Gift Co.

3 The owner of Gift Co. needs to select a business model for the e-commerce website. Gift Co. offers gifting services to individual customers. State the appropriate business model that should be adopted and further discuss the positive aspects of such a model.

4 The owner of Gift Co. has requested for the report on the challenges of e-commerce websites. Report to the owner of Gift Co on the key challenges experienced with e-commerce sites

Answer rating: 100% (QA)

1 Types of EcommerceEbusiness Market Research a Customer Surveys Conducting surveys to gather information about customer preferences buying habits and expectations This can be done through online surv... View the full answer