Question: 1. Authenticity in this chapters context is defined as the quality of being perceived as genuine and natural. A. True B. False 2. What are

1. Authenticity in this chapters context is defined as the quality of being perceived as genuine and natural.

  • A. True
  • B. False

2. What are the challenges that product placement and branded entertainment might have to face in the modern marketplace

  • A. Unpredictable medium
  • B. Clutter
  • C. Inter-media conflict
  • D. All of the above

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