1. B2B marketing means hi involvement purchasing every time

Select one:

a. True

b. False

c. Depends

2. The goal of IMC is to

Select one:

a. satisfy customers

b. inform, persuade and remind customers

3. Sales territories can be defined on the basis of

Select one:

a. product group

b. seniority

c. geography

d. market offerings

e. product and/or geography

4. Tom just took a job with a Salesforce.com. His job is to search for potential customers that need CRM software. Tom's job fits into the first step of the personal-selling process, that of

Select one:

a. sales promotion

b. advertising

c. gaining commitment

d. pre-approach

e. prospecting