1) Based on information highlighted in this case, (a) conduct a SWOT analysis of the Allbirds company, (b) finding at least 2 points for each of the SWOT categories.

2) Based on the SWOT analysis above, you are requested to formulate 2 strategies for a sustainable competitive advantage for Allbirds company

In recent years, footwear newcomer Allbirds has been stealing market share from big names like Nike and Adidas with its creative and ethical designs. Now, the 6-year-old brand, which is worth over $1.4 billion, is partnering with competitor Adidas. The two companies announced Thursday that they are teaming up to create a shoe that fulfills the environmental mission to which both Allbirds and Adidas have committed their brands. The new product aims to have the lowest carbon footprint possible for a sports shoe as both brands work to innovate their manufacturing, materials and supply chain processes. In a release announcing the collaboration, the companies said that the footwear industry annually produces 700 million metric tons of carbon dioxide pollution-a figure Allbirds and Adidas hope to diminish with learnings from their new project. "Very excited to share that we're breaking the traditional rules of collaboration and teaming up with Adidas to redefine the playbook on sustainability by co-creating a performance shoe with the lowest carbon emissions, ever," wrote Julie Channing, VP of marketing at Allbirds, on Linkedln. The shoe will carry both the Allbirds and Adidas logos, an Allbirds spokeswoman says, but it's not yet clear what it will look like. She notes that both brands have a deadline of one year to create the product. With many consumers still housebound due to COVID-19, retail sales of footwear have been on the decline-though many shoppers have been purchasing slippers, according to research firm NPD Group. Overall, U.S. footwear sales in April fell 56 percent to $1.2 billion compared with the yearearlier period; performance footwear was down 50 percent