$1.$ Based on the data provided in the marketing dashboard, what type of promotional marketing effort, if any, should Kai invest in to increase the number of canine customers and profit?

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$2.$ Kai feels strongly that putting a coupon in the market will dilute the perceived value of his services, so he really wants to pursue the magazine advertising option. Kai can change the size of the ad which will affect the cost and the effectiveness of the ad$.$ Which combination of advertising cost and responsiveness $($number of new customers$)$ maximizes his profit?

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$3.$ Another option that Kai could consider is changing the value of the coupon. Not surprisingly, the larger the coupon $,$ the more customers Kai can expect. A $$2$ coupon gets him $120$ clients per month, a $$5$ coupon gets him $135$ clients per month, a $$10$ coupon gets him $150$ clients per month, a $$15$ coupon gets him $175$ clients per month, and a $$20$ coupon gets him $200$ clients per month. Which customer$/$coupon combination maximizes Kai's profits?

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$4.$ To maximize his profit, Kai should adopt which of the following strategies?

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$5.$ Instead of utilizing a promotional marketing tactic, Kai has decided to change the price of his product in an effort to increase his customer base and maximize his profit. The lower the price, the more customers Kai can expect to attract. Which customer$/$price combination will maximize Kai's profit?

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