1. Based on the facts presented in this case, what do you think is Amazons competitive strategy?

2. Jeff Bezos, CEO of Amazon, has stated that the best customer support is none. What does that mean?

3. Suppose you work for Amazon or a company that takes innovation as seriously as Amazon does. What do you suppose is the likely reaction to an employee who says to his or her boss, But, I dont know how to do that!?

4. Using your own words and your own experience, what skills and abilities do you think you need to have to thrive at an organization like Amazon?

5. What should UPS and FedEx be doing in response to Amazons interest in drone delivery via Amazon Prime Air?

6. Summarize the advantages and disadvantages for brick-and-mortar retailers of selling items via Amazon. Would you recommend that they do so?

7. If a brick-and-mortar retailer were to use FBA, what business processes would it not need to develop? What costs would it save?

8. If a brick-and-mortar retailer were to use FBA, what information systems would it not need to develop? What costs would it save?

9. If a brick-and-mortar retailer were to use FBA, how would it integrate its information systems with Amazons? (To add depth to your answer, Google the term Amazon MWS.)