Question: 1 . Based on the initial results, Sgro believed that McCafe has resolved the losses in breakfast sales,. Do you agree? ( 2 0 points

1. Based on the initial results, Sgro believed that McCafe has resolved the losses in breakfast sales,. Do you agree? (20 points)
2. Other coffee retailers sell the same products that McCafe offers. Why would McCafe attract customers? (20 points)
3. How will coffee retailers and fast-food competitors react to McCafe? (10 points) While McDonalds competitors will attempt to copy McCafe, how effective will they be?(10 points)
4. What resources does McDonalds have that have made the McCafe concept effective? (20 points)
5. Based on your answers for Q1 to Q4, do you think McCafe has a sustained competitive advantage? (20 points)

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