Question: 1. Based on the SPIN technique, write 16 suitable probing questions (8 for organizational buyers and 8 for individual consumers) for selling one of the

1. Based on the SPIN technique, write 16 suitable probing questions (8 for organizational buyers and 8 for individual consumers) for selling one of the above-mentioned products. 2. In response to your managers request, discuss how you would use PESTEL analysis in understanding organizational and individual customer needs.

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