Question: 1 ) Based on the video and your own experience, what roles does Yelp play in the different stages of the consumer decision process? 2

1)

Based on the video and your own experience, what roles does Yelp play in the different stages of the consumer decision process?

2)

Pick another company and discuss what critical elements in the consumer decision making process are at the heart of this company's marketing philosophy. Please pick at least two elements

/

stages to discuss.

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