Question: 1. Big data analytics capabilities can enable companies to correlate customer preferences; however, big data analytics cannot recommend to the customers what to buy. True

1. Big data analytics capabilities can enable companies to correlate customer preferences; however, big data analytics cannot recommend to the customers what to buy.

True

False

2. Which of the following is not a category of the marketing Mix (or 4Ps)?

		Paragliding
		Promotion
		Product
		Price
		Place

3. Target marketing recognizes the diversity of customers and does not try to please all of them with the same product offering.

True

False

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