Question: 1. Brands with a simple proposition stand to prosper, according to new research, which reveals 62% of consumers will pay more for a simple experience

1. Brands with a simple proposition stand to

1. Brands with a simple proposition stand to prosper, according to new research, which reveals 62% of consumers will pay more for a simple experience (Rogers, 2017). Explain how companies create unique value propositions to be more competitive and to generate more value for customers. Use relevant examples drawn from existing organisations to illustrate your answer. (5 POINTS WITH DEFINITION, EXPLANATION AND EXAMPLE)

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