1. Briefly explain the four domains of consumer behavior.

2. Compare and contrast the different types of consumer needs.

3. Evaluate and explain how consumers' culture affects message comprehension.

4. How does consumers' mood and expertise affect retrieval of information from memory?

5. How does a company's reputation affect the credibility of a message?

6. Describe how low-effort attitudes can be affected by how easily consumers remember message arguments.

7. Identify factors that increase the possibility of consumers' recalling a particular brand during internal search and including that brand in their consideration set

8. Describe how consumers' goals affect the decision criteria that they use in making a choice.

9. How can habitual purchasing help or hurt marketers?

10. Describe how consumer values affect new product development.

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1 Four Domains of Consumer Behavior Cognitive Domain Involves mental processes such as perception learning and memory Affective Domain Deals with emot... View the full answer