1. Broadly speaking, ________ is the informational function that links a marketing organization with its target customers.

Group of answer choices

marketing research

tactical research

the marketing tactical plan

the marketing mix

2. How was Walgreens able to apply marketing research insights to boost revenues in a sluggish economy?

Group of answer choices

Repositioning from a low-cost health care brand to a premium health care brand

Repositioning from a convenience store image to a premium health care brand

Conveying the key message of everyday low prices

Improving awareness of local store locations

3.

What research insight did Walmart use to shift its reputation away from a purveyor of "cheap" merchandise?

Group of answer choices

The emotional lift from feeling anti-elitist

The logical redefinition of "cheap" to "well-priced"

The emotional benefit consumers get from feeling like smart shoppers

The logical benefit of saving money

4.

You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following categories of marketing research firms should you use?

Group of answer choices

Syndicated-service research firms

Custom marketing research firms

Global research management firms

Specialty-line marketing research firms

5.

A field-service firm is a ________ research firm.

Group of answer choices

custom marketing

syndicated-service

specialty-line marketing

consumer marketing