$1$c

Objective: Outline the various perspectives on competitive advantage.

Mindset: Value the different views of competitive advantage and how it impacts an organization$$s strategy.

Instructions

The goal of developing and implementing strategies is to gain a competitive advantage or $$competitive edge.$$ Competitive advantage is necessary for an organization$$s long$-$term survival. Even not for profits need something to set them apart.

Read Chapter $2$ in the Coulter textbook.

Help with:

$1.$ Prepare to discuss the importance of competitive advantage. Address the following:

$2.$ Compare the I$/$O$,$ Resource$-$Based, and Guerrilla View of Competitive Advantage.

$3.$ Discuss competitive advantage as it relates to a not$-$for$-$profit.