1. Calculating Overall Sales, Profits using Multiple Product Lines (3 points)

Product	Selling Price	Quantity Sold	Total Revenue	Unit Total Cost	Total Cost	Total Profit
Christmas Trees	30	800		20
Christmas Trees	40	550		20
Christmas Trees	50	400		20
Christmas Wreaths	20	200		10
Christmas Wreaths	30	150		10
Christmas Wreaths	40	100		10

• What is the Gross Profit percentage for Christmas Trees?

• What is the Gross Profit percentage for Christmas wreaths?

• What is the Gross Profit percentage for the total business

2. Demand-Oriented Pricing Approaches (1 points)

The owners are considering a bundle pricing offer. Provide an example of a bundle pricing offer that the owners could use. How would you market this offer?

. Package the S-2 tablet with an S-mini device and additional software to increase margins on each produc

Combine product offerings and pricing to reduce advertising costs for the firm.

3. Discounts (1 points)

Identify a discount that couple be applied to a Saints Christmas Trees product. Provide a marketing and fiscal rationale for the discount offered.

4. Supply Chain (3 points)

Saints Christmas Trees typically sources their Christmas Trees from suppliers in Canada. Draw one image for each of the scenarios (A, B, and C) that depicts the supply chain for that scenario. Identify critical challenges and advantages for each of the supply chain scenarios presented.

• Trees and wreaths arrive from one supplier via truck on estimated target date of November 25th

• Trees and wreaths arrive from one supplier in two shipments, one on November 20th (5 days before business opens) and one on December 5th

• Trees and wreaths purchased are from intermediary firm delivered via train to local warehouse on November 25th

5. Channel Management (2 points)

In the upcoming year, Saints Christmas Trees wishes to review its supply chain. What channel choice and management factors should the company consider? Identify two new strategies the company could employ and describe how those factors could impact the marketing strategy for the business.