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Marketing (Business Administration 2B) (30 Marks) CASE STUDY Industry 4.0 at the heart of Manufacturing Indaba 2018 This year's Manufacturing Indaba is set to explore the impact of Industry 4.0 - otherwise known as the Fourth Industrial Revolution - and the Internet of Things (IoT) on transformation in the manufacturing industry. Industry 4.0 represents a breakthrough in manufacturing innovations, transforming product creation and company operations. The advent of smart devices enables manufacturers to communicate autonomously whereby machines communicate with each other via sensors to reduce defective products and waste. Companies can now gain access to critical, real-time data by tracking the productivity and efficiency levels of employees, machinery and business operations. This ultimately allows a calculated evaluation of the entire manufacturing value chain. In today's globalised world, companies and their industrial practices in both developed and emerging markets are urged to stay abreast of these exponential changes to remain competitive and relevant in the marketplace. Due to inadequate accessibility and connectivity, the African continent is unable to embrace Industry 4.0 at a rate equivalent to that of the developed world. However, emerging markets are unrestrained by infrastructure legacy issues and are more versatile in dealing with change than their developed counterparts. This poses a considerable advantage for developing sub-Saharan African countries to adopt a more receptive outlook towards Industry 4.0. QUESTION 1 Discuss any five (5) elements of the macro-environment and the effect of the Fourth Industrial Revolution on macro environment. (15 Marks) QUESTION 2 Discuss the six (6) steps in the Marketing Research process that can be used by Researchers to understand Industry 4.0 (15 Marks)