$1.$ Case Study Analysis:

a$.$ Select a company that effectively utilizes OCRM and ACRM to achieve its business goals.

b$.$ Analyze the company's OCRM and ACRM strategies, identifying strengths and potential areas for improvement.

c$.$ Evaluate the impact of OCRM and ACRM on the company's customer relationships and business performance.

Require:

$1.$ How has the selected company use of OCRM and ACRM impacted its customer experience and satisfaction levels?

$2.$ Discuss the role of your selected company' Mobile Order & Pay app and Rewards Program in enhancing customer convenience and loyalty.

$3.$ Explain how the selected company utilizes data analytics and machine learning to personalize marketing campaigns and product recommendations.

$4.$ Analyze the impact of your selected company's customer segmentation strategy on its ability to target specific customer groups effectively.

$5.$ Evaluate the significance of Customer Lifetime Value $($CLV$)$ analysis in selected company's decision$-$making processes related to customer retention and marketing initiatives.