Question: 1) Chapter one discusses the IMC process. Please discuss the following concepts using APA format and please always write six to eight well written sentences

1) Chapter one discusses the IMC process. Please discuss the following concepts using APA format and please always write six to eight well written sentences for each and every question and you must cite sources in order to garner full points. a) Review of the Marketing Plan b) Analysis of Promotional Plan/Program Situation c) Analysis of Communication Process d) Budget Determination e) Develop Integrated Marketing Communications Program f) Integrate and Implement Marketing Communications Strategies g) Monitor, Evaluate and Control IMC Communication Program.

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