1. Class Exercise: Finding the Best Distribution Channels: This exercise explores the issues of matching goods to the best suited supply chain-delivering goods to the appropriate consumers. 2 points each. Total 8 points. Determine the key considerations in selecting a supply chain and the appropriate level of distribution intensity for each of the products listed. Use: intensive, selective, or exclusive. 1. A new brand of bubble gum : High replacement rate; no service required; low-cost convenience product 2. An innovative new home appliance _: Purchased infrequently; consumed over a long period of time; requires a high level of customer service; expensive and high-quality product 3. An orthopedic dog bed : Knowledgeable salespeople to help customers make a selection special effort is important to the customer 4. A regional pasta brand that is expanding nationally : High replacement rate; no service required; bought based on price cues; must be available nearby and obtained with minimal search time