$1.$ Clearly identify the problem$/$issue facing Fitz Games.

Consider the company$$s objectives, its market performance, and the underlying marketing issues$/$problems$.$

$2.$ Describe the situation facing Fitz Games. What are the main threats$/$opportunities$?$

Consider the company$$s business environment, competitive situation, and any relevant marketplace trends. How serious are the problems? How promising are the opportunities? Why?

$3.$ Describe business$/$product portfolio of Fitz Games and determine who should$/$could be the target market for Fitz Games? How can Fitz Games position the brand and the Chosen One Game?

Positioning entails emphasizing the benefits of a brand that distinguish it from competitive offerings and are important to the target market.

$4.$ Propose and evaluate the alternative strategies for distribution. What distribution options is Rosenbaum considering, and what would you recommend for the company?

Be sure to identify the pros and cons of each distribution option, and explain your recommendations by explicitly referencing the needs$/$behaviors of the target market and the positioning of the brand.

$5.$ Detail the implementation.

What is the most appropriate marketing mix for the distribution strategy you recommend $($e$.$g$.,$ promotional outlets, product design, pricing$).$ Take the limited marketing budget into consideration. Explain why the marketing mix design is aligned with the distribution strategy.