$1.$ Component ONE $-$ Conduct research to fully understand and communicate the following:

$$ What is a USP?

$$ Why is it important?

$$ Is a USP the same as a value proposition? What are the differences if there are any?

$2.$ Component TWO $$ Choose $1$ major product or service $($Product A$)$ in order to answer the following questions:

a$.$ What is the USP for Product A$?$

b$.$ Identify one of the biggest competitors for Product A

c$.$ What is the USP for the competitor?

d$.$ In a PPT table format compare the USPs for Product A and Competitor A$.$

e$.$ Which do you feel is the better USP and why?