1. Consider the Chapter 1 class on the basic functions that all retailers perform.

A. Review/explain at least six of the traditional value-adding activities of the retailer/middleman, giving a definition and an example. This should draw primarily from the class discussion and PowerPoint. (The textbook and I are a bit different on this...)

B. Traditionally, consumers have been seen as passive members at the end of the value chain who consume the value added by other value chain members. However, today many consumers can and do perform some value-adding activities themselves and some retailers target these consumers accordingly. How can/do consumers perform some of the basic functions that retailers have traditionally performed? If you do not feel the consumer can or is performing a specific function from part A. above. State why.