Question: 1 Consider the following data: (Click the icon to view the data.) Requirement Compute the customer lifetime value for Customer 421 based on the data

1 1 Consider the following data: (Click the icon to view the data.)

Consider the following data: (Click the icon to view the data.) Requirement Compute the customer lifetime value for Customer 421 based on the data above for the first six years of the customer relationship. Costs (c) were incurred to promote customer retention to a rate of 0. in years 1 through 6. Begin by determining the general formula for calculating customer lifetime value (CLV). (Abbreviation not alread Data table CLV=t=1t=n(1+i)t(Mtct)(retentionratet)t1Initialacquisitioncost Next calculate the discounted net cash flows for each year and in total. (Round all amounts in your calculation

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