Question: 1. Consider the following market segmentation data for a private fitness gym following a price increase: Year Price/Month Memberships Purchased Male Memberships 1 $60.00 1,235

1. Consider the following market segmentation data for a private fitness gym following a price increase:

Year

Price/Month

Memberships Purchased

Male Memberships

1

$60.00

1,235

2

$65.00

1,138

Female Memberships

1

$60.00

1,485

2

$65.00

1,384

a) Describe the price sensitivity/elasticity for gym memberships based on gender

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