1. Consider the following two-dimensional matrix with weights on the y-axis and ratings on the x-axis as given in Figure 4-4. What are example strengths and weaknesses that could possibly characterize P\&G in the four corners of the matrix? Develop a hypothetical strength and weakness for P&G that could be positioned in each of the four corners of the matrix. Give a supporting rationale for each factor. Which comer of the matrix do you think characterizes factors most commonly in an IFE Matrix? Why? Which corner of the matrix do you think chare cterizes factors least commonly in an IFE Matrix? Why? What could you say about the middle of the matrix in terms of factors commonly included in an IFE Matrix