Question: 1. Consider the most appropriate strategy for a sizeable UK-based company with international ambitions in the following industries (assume that your choice could be implemented):

1. Consider the most appropriate strategy for a sizeable UK-based company with international ambitions in the following industries (assume that your choice could be implemented):

steel

pharmaceuticals

civil aircraft

ladies cosmetics/fragrances.

2. For an organization of your choice, trace the changes of international strategy and strategic direction over a period of time. Relate these changes to any changes in strategic leadership, structure and, wherever possible, culture.

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