Question: 1. Construct a hypothetical multi-attribute model for a set of any 3 fast-food restaurants. Explain the attributes and components. (5 marks) 2. Based on your

1. Construct a hypothetical multi-attribute model for a set of any 3 fast-food restaurants. Explain the attributes and components. (5 marks) 2. Based on your hypothetical findings, suggest why and how EACH restaurant manager can improve their market positions. (5 marks)

(Consumer Behaviour)

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