Question: (1) Construct a matrix bringing together two types of competitive pressures that exist around MNEs like AirAsia in the global market. Define each axis of
- (1) Construct a matrix bringing together two types of competitive pressures that exist around MNEs like AirAsia in the global market. Define each axis of the matrix. (Under 80 words)
(2) Using the matrix that you constructed above, please discuss in which quadrant AirAsia would be positioned and why. (Under 150 words)
(3) Using the matrix that you constructed above, please discuss what would be the best organizational structure of AirAsia to support their strategic choices in the global market and why. (Under 150 words)
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