1. construct A product or service that does not already exist. Or you can modify a product or service that does exist. What is the product or service? What is the customer need for your product or service? Think about the STP - segmentation, targeting and positioning. Who is going to buy it?

2. Determine two marketing objectives for the company. Be sure that they are specific, measurable, and time specific. (Write the two marketing objectives using bullet points. Be thorough)..

3. Create a situational analysis (the 5 C's) for the new or modified product/service

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1 ProductService Smart Home Energy Management System Customer Need The customer need for the Smart Home Energy Management System is to efficiently monitor and control energy usage in their homes leadi... View the full answer