1). Construct new segments.Your client company is interested in diversifying and building its target customer base for this product/service in the US market. Who is currently being underserved or overlooked?Who could be better served by being addressed directly?

2). Construct and describetwo newpotential segments or subsegments for your company to target for this product/service for the US market.Describe each new segment in terms of itsbehavioral,demographic, andpsychographic characteristics. Give each segment an appropriate name. Follow steps 1-4 of the process described in theSelecting Target Markets Learning Resource. Begin by identifying the customer need for this product/service.Then, break the market down into subgroups. Develop profiles of target segments.Do some secondary research on your two segments.Note:Youwill notneed todevelop a full research plan or conduct primary research for this assignment.

3). Of the two potential segments or subsegments you havecreated,which of the two has greater market potential for your company to target?Why?

4). Classify your new segment or subsegment according to one of the VALS types discussed in the Segmenting and Targeting Markets and Customers Learning Resource.

References:

Selecting Target Markets - MRKT 310 6383 Marketing Principles (2225) (umgc.edu)

Marketing Segmenting, Targeting, and Positioning - MRKT 310 6383 Marketing Principles (2225) (umgc.edu)