Question: 1. Construct two simple surveys (about 5 questions each) that examine student attitudes toward your school. One survey should contain open-ended questions only and the

1. Construct two simple surveys (about 5 questions each) that examine student attitudes toward your school. One survey should contain open-ended questions only and the other only closed-ended questions. Be careful with your wording. Which of the two surveys do you believe would provide the greatest depth of information? Why?

2. Choose a well-known public company from whom you have previously bought their product or service. Go to that companys, or specific brands website that has a link to Facebook, Google+, YouTube, Twitter, and/or Pinterest. Click on the links and describe how that company is using social media to market its products. Evaluate its effectiveness in creating customer engagement.

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