1 - Consumer Behavior

Explain the level of "involvement" BCC's (Now Back Country Cannabis) products provide. Ask yourself the following:

• Would one go through all of the stages in the decision-making process? Explain the external cultural, social, personal or psychological characteristics which impact your personal point of view on this case.
• Who is the store's target market?
• Use the 4 main segmentation variables to describe the ideal consumer.

Based on what you see regarding the target market and the consumers, what will you do to help BCC get their products into people's hands.