$1.$ Consumer Decision$-$Making Process $(7$ Marks$)$:

Describe the five main steps that consumers go through when making a purchase decision. For each step, suggest effective marketing strategies or tools that EcoFresh can use to encourage customers to choose their products.

$2.$ Consumer Behaviour and Marketing Decisions $(8$ Marks$)$:

Choose and explain at least three important consumer behaviour factors $($such as perception, motivation, attitudes, lifestyle, or social influences$)$ that are relevant to EcoFresh$$s target market.

Then, show how understanding these behaviours can help EcoFresh make better decisions in areas like product development, pricing, where to sell $($distribution$),$ and advertising or promotional content.