Question: 1. Copy the link provided and paste it into your search engine to access the link since it won't be clickable and then answer the

1. Copy the link provided and paste it into your search engine to access the link since it won't be clickable and then answer the following.

  1. Why is this article/resource relevant to design?
  2. What are 2-3 takeaways that you gleaned from this article/resource?

https://www.hbs.edu/ris/Publication%20Files/16-147_c672567d-9ba2-45c1-9d72-ea7fa58252ab.pdf

2. How might today's technology, such as the Internet, be used to understand the voice of the customer? Cite a specific example that you have used in your current role, or that you have experienced as a customer.

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