Question: 1 . ) Cosmetics Purchases. The data shown in Table 1 5 . 1 7 and association rule output in Table 1 5 . 1

1.) Cosmetics Purchases. The data shown in Table 15.17 and association rule output in Table 15.18(both shown below) are based on a subset of a dataset on cosmetic purchases (mlba::Cosmetics) at a large chain drugstore. The store wants to analyze associations among purchases of these items for purposes of point-of-sale display, guidance to sales personnel in promoting cross sales, and guidance for piloting an eventual time-of-purchase electronic recommender system to boost cross sales.
a. Considering the complete dataset on the cosmetics purchases (in the dataset mlba::Cosmetics), using R, generate item frequency plot and identify top three items from the data.
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b. Apply association rules to these data and list 10 rules with top lift. (Suggested minimum support 0.2 and minimum confidence 0.5.)
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c. Interpret the first three rules with top lift in the output in words. How can the analysis help the business?

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