Question: 1 . ) Cosmetics Purchases. The data shown in Table 1 5 . 1 7 and association rule output in Table 1 5 . 1
Cosmetics Purchases. The data shown in Table and association rule output in Table both shown below are based on a subset of a dataset on cosmetic purchases mlba::Cosmetics at a large chain drugstore. The store wants to analyze associations among purchases of these items for purposes of pointofsale display, guidance to sales personnel in promoting cross sales, and guidance for piloting an eventual timeofpurchase electronic recommender system to boost cross sales.
a Considering the complete dataset on the cosmetics purchases in the dataset mlba::Cosmetics using R generate item frequency plot and identify top three items from the data.
b Apply association rules to these data and list rules with top lift. Suggested minimum support and minimum confidence
c Interpret the first three rules with top lift in the output in words. How can the analysis help the business?
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