$1)$ Create a marketing plan outline $($brief description of strategy and tactics$)$ for two specific products of your choice. You could choose existing products or new product concepts that you think would be competitive.

How do your plan outlines take into account the consumer purchasing process and roles in the consumer decision$-$making unit?

How do the consumer purchasing process and roles in the consumer decision$-$making unit relate to the strategic development process?

$2)$ Create a segmentation scheme for the shaving market.

$3)$ How would a customer centric car company approach the millennial market differently than an ordinary organization?

$4)$ The video "Cherry's wet wipes research" obviously wasn$$t made specifically to illustrate Cottonelle$$s market research process. However, it does provide a glimpse of how a firm might approach a market differently. How might a customer centric organization approach this market differently from an ordinary organization?

$5)$ How does the article, Finding your next core business, take the resources covering internal and external analysis into account?