Question: 1 . Create a perceptual map using the format below. a . How would you label the x and y axes? b . Where would

1. Create a perceptual map using the format below.
a. How would you label the x and y axes?
b. Where would you place Chase Sapphire Reserve?
c. Where would you place Amex?
(HINT: your response to #1 might be helpful in defining the axes and where to place each product/brand)

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