$1.$ Create a PESTEL analysis. What does it disclose about the market opportunity in $2023$ for generative AI and its applications?

$2.$ What are trends in the competitive position and user activity for Meta Platform$$s family of apps $($Facebook$,$ Instagram, Messenger, and WhatsApp$)?$

$3.$ Evaluate Meta Platforms$$ financial performance for the $2020$ through $2022$ period. Does it appear that the company$$s business model is delivering strong growth in revenues and earnings? Calculate $8$ financial ratios, including at least $2$ profitability, $2$ liquidity, and $2$ leverage$/$other ratios in your analysis.

$4.$ Who are Meta Platforms$$ stakeholders? Has Meta Platforms made a commitment to operate in an ethical and socially responsible manner to address their needs? Explain.

$5.$ How has Meta Platforms exercised strong ethical leadership? Do policies and procedures safeguard against harm to the users of its apps? Does it appear that its top management has created a culture of accountability and vigilance for potential harm to users of its social media platforms? Explain.

$6.$ What recommendations would you make to Meta Platforms management to increase its triple bottom$-$line performance? Provide a justification for these recommendations.