1. Create a process flow diagram outlining the Eli Lilly's traditional product development process activities. Include the approximate timing for each of the processes and note who may be involved in the process. Provide an explanation of the possible bottlenecks in this process. 2. Given the design process outlined in the case what are the major manufacturing implications for companies like Eli Lilly and the global pharmaceutical industry? Use the product life cycle in your response (hint: costs, risks, and production volumes). 3. In this case, two options were considered by Eli Lilly's management for the new facility design. Create a matrix explaining the pros/cons of each decision. 4. Given the facts in the case and your independent research, if you were part of the management team at Eli Lilly in 1993, which facility design option would you have chosen? Is there a third option to consider? Defend your position. 5. It has been more than thirty years since this case was written. Where is Eli Lilly now in market position, profitability, and operational design? Has the company progressed, stayed the same or slipped over the years? In your opinion, why